For me, January brings a new year and another birthday. I’m looking forward to a year of amazing health and making happy memories with family, friends and colleagues. It’s such a blessing to have my parents, my children, brother, sister, nieces, nephews and granddaughter living in Savannah or close by. I am ready to greet the year with a peaceful mind, a joyful heart and healthy skin.
When Cindy and I started researching skin physiology in 2010, we discovered the importance of face serums. At that time, face creams were my ‘standard of care’. A little in the morning before make-up and a little at night before bed. But I didn’t understand the essential role that a serum plays especially when applied before a cream.
So why Serums?
Serums are water-based so they provide your skin with an immediate surge of moisture. If a serum is infused with moisture loving molecules, like hyaluronic acid, your serum will provide an even greater surge of skin healing hydration.
Hyaluronic acid (HA) is naturally occurring in your body – simply put—your body makes it. HA is found in almost every cell of your body but 50% of all HA is found in your skin. Its role is to hold moisture in your skin and provide collagen with the hydration it needs to regenerate. Each HA molecule is like a sponge and biologically programmed to hold 1000 times its weight in water. Think of that on a winter’s day with cold air outside and dry heat inside!
Unfortunately, HA does not have a long lifespan. A HA molecule’s lifespan is 1-3 days, depending on your age! Sapelo’s Renewing Serum, formulated with 4% HA in each bottle, can keep your skin replenished with skin softening hydration. My skin is so soft and dewy after I apply my Sapelo, I just can’t resist touching my check and feeling the results. If applied morning and night, you are providing your skin with a virtual fountain of daily moisture.
Twice daily application of our moisture rich Renewing Serum plumps, tightens and prepares your skin for effortless absorption of a cream. This is why physicians recommend application of a body lotion immediately after a shower or bath – your skin more readily absorbs the rich oils and humectants.
Sapelo’s scientific 2-Step Skin Recovery System is based on this science. If you’ve never experienced Sapelo or our Renewing Serum, now is a great time to invest.
Wishing you a wonderful 2021 filled with good health and happiness,